Nela Zajícová — Visual Content Curator and Art Strategist

Visual Content Curator
Design Facilitator
Art Strategist

Barcelona / Czech Republic / Sweden

Rooted in Swedish design degree and inspired by Barcelona’s art culture, I help artists and independent brands scale through strategic design facilitation, visual curation, and digital media.

By bringing design into your growth strategy, I work with you to elevate your visual touch-points, create meaningful, joyful results where your ideas can flourish.

Human-First:People and relationships over transactions. Radical Authenticity:Honest communication, fair play and transparency. Intentionally Crafted Quality:Aesthetic cohesiveness, harmony, and intentionality. Open Curiosity:Continuous growth, creative freedom, and shared joy. Co-Design:Designing with people, not just for them.

3 Petr Kvíčala Artist
Czech Republic / Barcelona

In collaboration with an artist who shaped abstract art in the Czech Republic, our partnership started with a shared vision: bringing his work to Barcelona. Beyond co-designing and executing a strategy to achieve that goal, I serve as his digital media curator making sure his online presence reflects the prestige of his physical work. Most recently, I helped to facilitate the creation of Prelude—an exhibition at Palau Martorell in Barcelona curated by Rubén Torres.

Role Design strategy
Digital media creation
Exhibition production

4 Prelude Exhibition of Petr Kvíčala
Palau Martorell / Barcelona

Curated by Rubén Torres. 2025.

Role Exhibition production
Design Strategic
Facilitation

5 Port Gallery Art gallery
Barcelona / Spain

Announcement campaigns for the gallery programme, produced for Instagram and released ahead of each opening.

Role Exhibition announcements
Digital media curation

11 Jóvenes Artistas / August 2025

Harvesting Voices / October 2025

6 Porcelanelerie Czech design brand
Czech Republic / Prague

I had the pleasure of working with Míša, the creator behind an independent Czech design brand. Together, we focused on aligning her brand's storytelling with its visual presence. I facilitated her Instagram strategy—helping her navigate analytics, craft Stories and Highlights, and promote her brand collaborations. I also captured and edited behind-the-scenes photography of her production process for her new website and social channels.

Role Design strategist
Brand consultant
Photography

7 Loshult Handelsbod Small business
Skåne / Sweden

I partnered with small Swedish company Loshult Handelsbod to unify their diverse services under a single, cohesive Instagram identity. To solve the low visibility of their beautiful Airbnb offering, I photographed the accommodation spaces and built a pathway—using curated Instagram Stories and Highlights linked directly to their booking page. The result was a rich visual narrative that honored the space's heritage while driving tangible guest bookings. I also helped them design their Instagram brand identity.

Role Design strategist
Brand consultant
Photography

8 Analog photography Personal work
Barcelona / Czech Republic / Sweden

Role Photography

Write with the work, the people involved, and the season you have in mind. Every enquiry is answered personally.

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