Barcelona / Czech Republic / Sweden
01 Intro
Nela Zajícová
Portfolio / 2025

Nela
Zajícová

Visual content curator / Design facilitator / Art strategistScroll
Visual Content Curator
Design Facilitator
Art Strategist
Barcelona / Czech Republic / SwedenNew engagements by introduction

Rooted in Swedish design degree and inspired by Barcelona’s art culture, I help artists and independent brands scale through strategic design facilitation, visual curation, and digital media.

By bringing design into your growth strategy, I work with you to elevate your visual touch-points, create meaningful, joyful results where your ideas can flourish.

01
What I value
Human-First:People and relationships over transactions.Radical Authenticity:Honest communication, fair play and transparency.Intentionally Crafted Quality:Aesthetic cohesiveness, harmony, and intentionality.Open Curiosity:Continuous growth, creative freedom, and shared joy.Co-Design:Designing with people, not just for them.
02
Projects
Petr Kvíčala03Prelude04Port Gallery05Porcelanelerie06Loshult Handelsbod07Analog photography08
03Petr Kvíčala / Artist / Czech Republic — Barcelona
03Petr KvíčalaArtist
Czech Republic / Barcelona
In collaboration with an artist who shaped abstract art in the Czech Republic, our partnership started with a shared vision: bringing his work to Barcelona.Beyond co-designing and executing a strategy to achieve that goal, I serve as his digital media curator making sure his online presence reflects the prestige of his physical work. Most recently, I helped to facilitate the creation of Prelude—an exhibition at Palau Martorell in Barcelona curated by Rubén Torres.
RoleDesign strategy
Digital media creation
Exhibition production
04Prelude / Palau Martorell / Barcelona
04PreludeExhibition of Petr Kvíčala
Palau Martorell / Barcelona
Curated by Rubén Torres. 2025.
RoleExhibition production
Design Strategic
Facilitation
05Port Gallery / Art gallery / Barcelona
05Port GalleryArt gallery
Barcelona / Spain
Announcement campaigns for the gallery programme, produced for Instagram and released ahead of each opening.
RoleExhibition announcements
Digital media curation
11 Jóvenes Artistas / August 2025
Harvesting Voices / October 2025
06Porcelanelerie / Czech design brand / Prague
06PorcelanelerieCzech design brand
Czech Republic / Prague
I had the pleasure of working with Míša, the creator behind an independent Czech design brand. Together, we focused on aligning her brand's storytelling with its visual presence. I facilitated her Instagram strategy—helping her navigate analytics, craft Stories and Highlights, and promote her brand collaborations. I also captured and edited behind-the-scenes photography of her production process for her new website and social channels.
RoleDesign strategist
Brand consultant
Photography
07Loshult Handelsbod / Small business / Skåne
07Loshult HandelsbodSmall business
Skåne / Sweden
I partnered with small Swedish company Loshult Handelsbod to unify their diverse services under a single, cohesive Instagram identity. To solve the low visibility of their beautiful Airbnb offering, I photographed the accommodation spaces and built a pathway—using curated Instagram Stories and Highlights linked directly to their booking page. The result was a rich visual narrative that honored the space's heritage while driving tangible guest bookings. I also helped them design their Instagram brand identity.
RoleDesign strategist
Brand consultant
Photography
08Analog photography / Personal work
08Analog photographyPersonal work
Barcelona / Czech Republic / Sweden
RolePhotography
New work is taken on
by introduction
Write with the work, the people involved, and the season you have in mind. Every enquiry is answered personally.
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